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With the unprecedented prosperity of world economy, luxury brands from western countries are blindly chased by consumers, while low-quality counterfeits are all over the market, which results in people’s two extreme consumption patterns. As a reflection and criticism of this situation, MINISO was born!

MINISO attaches great importance to the genuine value of fine quality products, and maintains a balance between lives and products which improve living standards. It becomes a global leader in exploring excellent products for better life.