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MINISO is a superior internationally famous Japanese designer brand. MINISO has been operated by MINISO INDUSTRIES CO.,LTD,since 2013,and was introduced to China in September in the same year. MINISO pursues simple, natural, quality life philosophy and designs products with good quality at affordable prices. Miniso does not disregard any links that may influence the environment and nature but continuously improves and innovates the skills for energy saving, while strictly follows the principle of keeping high quality products.

Under the scale of global procurement, Miniso sources the best materials from all over the world and strives to provide more secure, more reliable & lower-cost necessities for consumers. More than 80% of the products are from Japan, South Korea, Singapore, Malaysia and China etc..We are confident to bring consumers greater satisfaction and better life quality.

MINISO is not just a brand name but also a way of life style. She would not deliberately emphasis on the so-called fashion or personality or approves that popular brands should raise their status. On the contrary, MINISO stands on consumers’ point of view when developing products, which is - [Back to the essence], getting rid of showiness and returning to the nature.

MINISO enriches our lives with a wide range of products at reasonable prices. She is like a compass, pointing out "basic" and " natural" directions by providing a simple way to use products.